Les Taylor \ Artist

Les Taylor was a talented singer and she is still an abstract painter with engaging style.

As I always start the process by learning as much as I can about the artist, I love to visit the studio for a deeper feel and understanding. If the artist is far away, it can be done on a FaceTime call. Les showed me all her hundreds of works, and it was very fascinating. Each painting is from a different time in her artistic journey, and with time, her style changed. So, for the best representation, we curated her paintings into collections together. When entering her website, a large image features the style in that particular collection, and it changes automatically every few seconds, allowing one to quickly understand the style of the different periods in each collection. The button (call to action) invites visitors to navigate and explore deeper.

Below, you see her in action, adding a value plus connection between her and the visitors. The section presents her work process with the attractive shape of a large image of her in action aligned with great copywriting. The slider below showcases her new work so her followers can stay updated easily. The next section is more about Les and the option of following her by leaving an email for future marketing actions. The last two sections are another great way to boost sales: offering commissions and private home exhibitions. The atmosphere we created is elegantly dark yet delicate. Clean and contemporary.